Marketing attracts customers and keeps them engaged. For those who want to become marketing leaders at businesses, it’s worth considering an MBA marketing online program. Graduates may go on to pursue marketing leadership roles in a variety of business settings and apply their marketing knowledge to advance their careers.

Explore Online MBA Programs with a Concentration in Marketing

UNC Kenan-Flagler Business School – Online MBA

UNC Kenan-Flagler’s top-ranked online MBA is designed for professionals ready to take their career to the next level. Access lifelong career benefits and a global network of 46,000 business school alumni.

• Complete in 18-36 months
• GMAT waivers for experienced professionals
• 35+ electives available to customize your degree

Request more info from UNC Kenan-Flagler.

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The Online MBA from the University of California, Davis

The Online MBA from UC Davis brings a culture of collaboration and Silicon Valley connections to students worldwide. Earn your MBA in as few as 24 months.

• The Graduate School of Management at UC Davis is AACSB accredited 
• Students can complete the program in as few as 24 months 
• GMAT/GRE scores are optional, but you may choose to submit them to demonstrate your quantitative abilities.

Request more info from the University of California, Davis.

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Yes, there are many online MBA programs that offer a marketing concentration. A Master of Business Administration with a concentration in marketing gives students a foundation in business principles and best practices, as well as courses focusing on marketing strategies. A concentration in an MBA program is similar to a major in an undergraduate program. Students learn core business foundations in the MBA program and have the opportunity to dive deeper into marketing theories and strategies.

Online MBA students take all their courses online, on their own device. There’s still group work, but it’s all coordinated digitally. 

Online MBA in marketing programs can be convenient for students who want to study while they continue to work and don’t want to relocate to attend class on campus.

The American Marketing Association describes marketing as the “activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.”

MBA marketing online program students learn the same core business skills of management, leadership, business planning and finance. Delving deeper into marketing, online marketing MBA programs also cover skills like:

At the conclusion of an MBA in marketing program, students should understand the techniques to achieve business goals through branding, sales and value proposition strategies. Students will be able to work successfully with other business teams and be marketing leaders in a variety of settings.

Most MBA programs, regardless of concentration, will have an introduction to marketing course. In this type of course, students learn about marketing fundamentals, terminology, definitions, concepts, theories and practices. 

Students with an MBA concentration in marketing will take more in-depth marketing courses, such as:

In addition to marketing-specific courses in an MBA in marketing online program, core business MBA courses also cover management and leadership, international business and ethics.

There is some overlap with a master of marketing versus an MBA in marketing, but there are also key differences. A master of marketing is a highly specialized, marketing-specific graduate program focused on advanced marketing tools, theories and strategies. This degree is best for those who want to work exclusively in marketing positions.

An MBA in marketing gives students a holistic view of business functions and how marketing interacts with those. An MBA with marketing helps business students improve their understanding of marketing, which can benefit them whether they work in a marketing role or not.

Some online MBA in marketing graduates work in business roles that aren’t marketing-specific. The benefit of studying a marketing concentration is that grads have a better understanding of marketing that they can apply in whatever role they have.

Other online MBA in marketing students work directly in marketing. They might get an MBA in marketing to advance their careers by furthering their education. Or, an MBA in marketing can help business professionals move into a marketing-related role if they haven’t previously had experience in one.

Some job titles an MBA in marketing grad might pursue include:

According to the U.S. Bureau of Labor Statistics (BLS), the number of jobs for advertising, promotions and marketing managers is expected to grow 8% between 2018 and 2028, which is faster than average. For market research analysts, the BLS projects 20% more jobs between 2018 and 2028.

Marketers in leadership roles have the potential to earn more than the national average salary. According to the BLS, the 2019 median pay for marketing leadership roles was:

In general, the BLS reports higher education is associated with higher earnings. In 2019, the median usual weekly earnings for those with a master’s degree were $249 more—$12,948 a year—than for those with a bachelor’s degree.

MBA in marketing salaries will depend on a variety of factors, including the location of the job, company, role and title. 

Marketing is integral to business growth. Professionals use marketing strategies to position their products or services to the public to create customer relationships and attract leads and sales. If you’re interested in advancing your business career, an MBA in marketing online can expand your knowledge, whether you work in marketing or another field.

Explore Online MBA Programs with a Concentration in Marketing

UNC Kenan-Flagler Business School – Online MBA

UNC Kenan-Flagler’s top-ranked online MBA is designed for professionals ready to take their career to the next level. Access lifelong career benefits and a global network of 46,000 business school alumni.

• Complete in 18-36 months
• GMAT waivers for experienced professionals
• 35+ electives available to customize your degree

Request more info from UNC Kenan-Flagler.

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The Online MBA from the University of California, Davis

The Online MBA from UC Davis brings a culture of collaboration and Silicon Valley connections to students worldwide. Earn your MBA in as few as 24 months.

• The Graduate School of Management at UC Davis is AACSB accredited 
• Students can complete the program in as few as 24 months 
• GMAT/GRE scores are optional, but you may choose to submit them to demonstrate your quantitative abilities.

Request more info from the University of California, Davis.

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Last Updated July 2020